In progress

From Wellness to Digital Art Marketplace

Strategic pivot based on user research

Project Overview

Summary

This case study details the strategic pivot of a passion project, moving from a complex wellness app to a focused digital art marketplace based on user research and data analysis.

Product

Mobile (cross-platform)

My Role

Product Designer Full-Stack Developer

Responsibilities

User Research Wireframe Rapid-Prototyping Mobile Development

Timeline

Q4 2024 - Present

Let's talk

Copyright @ 2025 Chloe Tam

Let's talk

Copyright @ 2025 Chloe Tam

Let's talk

Copyright @ 2025 Chloe Tam